2025 What Makes Workplaces Work in 2025? The Future Is Here. Q2 2025| OregonBusiness.com HOW COMEDY COMPUTES A robot tries to learn what makes you LOL UP IN SMOKE An Oregon winery’s creative pivot COVER PHOTO ILLUSTRATION: Jason E. Kaplan ⁄Contents⁄ Q2 2025 FEATURES 18 The Analytics of Comedy Jon the Robot, programmed by OSU roboticist Naomi Fitter, is learning what makes people laugh — and how to adjust to a tough room. 22 A Spirited Response The co-founder of Newberg’s Patricia Green Cellars describes his winery’s creative pivot after the 2020 wildfires nearly destroyed that year’s crop. 39 The Future Is Now Cover Story In 2021 we spoke to leaders across a variety of sectors — including health care, philanthropy and financial services — about the future of work. Now we’re revisiting the question. 42 100 Best Companies to Work For in Oregon in 2025 Cover Story Our annual ranking of the state’s top workforces REGULARS 04 Editor’s Letter 06 Newsfeed 10 Tactics Joyce Tsang, co-founder of Only Today, talks about the past, present and future of video production. 32 Powerlists Financial planners and advertising, marketing and public relations Subscribe to our weekly e-newsletter featuring the best of OregonBusiness.com, plus articles from our print publication. To sign up, go to OregonBusiness.com. BRAND STORIES 14 GNSA Manage your multistate workforce without succumbing to costly pitfalls. 30 Marsh McLennan Build your business’s resilience with agent Nolan Colvin’s partner-first approach to risk management. 36 Get There Oregon Rethinking the workplace and commuting to enhance overall employee experience JASON E. KAPLAN CHECK OUT THESE EXCLUSIVES ON OREGONBUSINESS.COM n Dispensaries Sue to Stop Oregon’s New Pot Labor Law — Critics say Measure 119 runs afoul of the National Labor Relations Act. n Packaging Giant Announces Oregon Expansion — The global aluminum products maker Ball closed a Seattle-area factory last year but wants to keep a toehold in the Northwest. n In Conversation: Jacen Greene, Homelessness Researcher, Portland State University — Greene discusses the just released 2024 homelessness study, which showed an uptick in the number of people in homeless shelters in Portland. n HP Nets $53M From CHIPS Act to Expand in Corvallis — The grant award from the Biden administration will fund 100 manufacturing positions at the tech company. Follow @OregonBusiness for breaking news, blogs and commentary. 18 62 Downtime Live, work and play with John Boyle, merchandising and marketing officer at Market of Choice 64 Policy Brief Andrew Fortgang, co-owner of restaurants Le Pigeon and Canard as well as Flor Wines, writes about how wine tariffs stand to reshape Portland’s dining scene. 2
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