14 BRAND STORY PRODUCED BY THE OREGON BUSINESS MARKETING DEPARTMENT BY NATALIA HURT I n today’s competition for talent, multi-state employment has emerged as a winning strategy, albeit a challenging one. For many companies, the promise of deeper talent pools simply outweighs the risks. Great Northern Staff Administrators (GNSA) helps Oregon’s employers successfully manage their multi-state workforces without succumbing to costly pitfalls. After years of experience, GNSA knows the common mistakes and missed opportunities it can expect to find within organizations of all sizes. Since these issues revolve around payroll taxes, multi-state compliance, employee benefits and remote employee engagement, consequences can prove significant: A loss of employee engagement affects service quality, reputation, talent acquisition and more. Issues with payroll, compliance and benefits lead to expensive penalties and unhappy employees. Rather than a siloed customer service model built around support tickets and individual representatives, GNSA uses a team-based approach when partnering with clients. It begins with an in-depth assessment of the business in order to pinpoint and maximize the value that its HCM solutions and services can provide, while also identifying challenges and gaps in compliance. According to GNSA President Katharina Fink, multi-state employee strategies are inherently difficult to execute: “When we take on a new multi-state client, we know that, in most cases, we are going to find some issues. They often don’t fully understand what they need to do, because it’s complicated and often new ground for them. Have they registered their busiGNSA helps businesses gain long-term scalability while mitigating risk. Multistate Employment Models: Unlocking the Benefits Without the Risks
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