46 PUNCHMAGAZINE.COM {due west} ing Olsen Nolte shops that had been located in Redwood City and Palo Alto. The Bagliettos bought the business in 1965 and still remember when stockyards were located near Broadway and the train tracks in Redwood City. “This is just a convenient location, close to two bridges and the airport, and we get a lot of people from across the Bay and the coast,” Al says. Nancy describes today’s customers as “more pleasure riders, not working cowboys anymore— more wannabe cowboys” who are buying boots for line dancing and hats and shirts for costume parties or vacations at dude ranches. “We carry a lot of the traditional stuff and a lot of the fun party stuff, party shirts that are embroidered,” she says, noting the American flag shirt is popular for both of Islamic shoppers were in a panic because they needed a place to pray. The Bagliettos accommodated them by setting them up in a private room with horse blankets to use as prayer rugs. And Nancy has to laugh about the cheeky mother and grandmother who came in about 10 years ago with little kids who tried on clothes and climbed on saddles. After taking pictures, they left without buying anything but thanked Nancy on the way out for helping them come up with a cute Christmas card. Over the years, Olsen Nolte has provided complete outfits for TV commercials advertising everything from McDonald’s and GMC trucks to pharmaceuticals and cookies. The shop used to make things for Disneyland’s Frontierland, including gear for the Fourth of July and concerts. Celebrities such as Bing Crosby and Neil Young have shopped at Olsen Nolte, as well as Tennessee Ernie Ford, who turned heads when he sang his trademark tune, “Sixteen Tons,” while in the store. The couple still smiles when talking about the time singer Art Garfunkel showed up barefoot. Other memorable shoppers include the San Francisco 49ers, who came after the team made it to the 1982 Super Bowl in Michigan and wanted to get outfitted in cowboy boots and hats. Even non-celebrity customers have made lasting memories at Olsen Nolte. One time, a group
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