44 PUNCHMAGAZINE.COM {due west} lives in Portola Valley and is known for being knowledgeable about all things horse-related. Long ago, Al and Nancy decided that the best way to work together selling Western and English riding gear and apparel was to divvy up the responsibilities. “He buys equipment and I buy the clothes,” Nancy says, pointing out that she insists vendors send her fabric swatches so she can touch the products before ordering them. “This is a business you have to know and appreciate.” Al is also a strong proponent of selecting the very best. “A part of what’s made it successful is that safety is the No. 1 issue. Choosing quality will make sure equipment won’t break,” he says. Most of the products sold at Olsen Nolte are made in America. In fact, most tourists who stop in request items that are marked “Made in the USA.” Olsen Nolte last made its own saddles, bits and spurs in 1985. The business dates back to 1936, when saddle-maker Al Nolte opened up the original store at Third Street and Newcomb Avenue in San Francisco’s Bayview District, then a hub of stockyards, trains and boats. John Olsen joined the company a year later and bought out his partner in 1939. Al likes to honor that momentous year by always wearing a silver belt buckle the shop made to commemorate the 1939 World’s Fair at Treasure Island. In the early days, Olsen Nolte’s customers were cowboys—some were seeking new gear and others wanted repairs. A life-sized papier-mâché horse named Mitch was used to fit harnesses, and now stands in the back of the store. The San Carlos location opened in the early 1960s, replacYou’ve probably driven past Olsen Nolte on El Camino Real in San Carlos numerous times, noticed the horse perched on top of a simple sign saying Saddle Shop, and wondered: How has this business lasted so long? If you walk inside, you’ll meet one of the main reasons it’s stood the test of time. Owner Al Baglietto started working at Olsen Nolte in 1957, back when he was still in high school. “I have never left,” he jokes. “I was just a kid interested in horses.” He fondly recalls being 11 and taking Junior Rider lessons with Myra Duncan at her farm at Woodside and Kings Mountain roads in Woodside. Now in his 80s, Al still rides Westernstyle and keeps a horse with a trainer. His wife Nancy used to ride English, but has since hung up her saddle. The couple RIDING GEAR saddle up words by KATE DALY • photography by ANNIE BARNETT
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