52 OregonStater.org MEEN NA/ADOBE STOCK OUR COMMUNITY quickly gain a national footprint. “The system’s not set up for small makers, so screw it,” she said.“I was like, let’s just focus on making the best spirit.” Wheyward Spirit debuted in 2020. Accolades and awards started rolling in: gold medals from the New York and San Francisco World Spirits Competitions, and another from the Good Food Awards. But Darchuk likes to say that, in this industry, it feels like you have to hit a grand slam to score a single — which is to say that there hasn’t been one big break for the brand. (And there have been challenges; the brand launched into the maw of the pandemic, and earlier this year, a USDA grant was temporarily frozen.) Instead, Wheyward’s — and Darchuk’s — success has been predicated on grit, determination and a stack of small victories. “There’s this resilient and never-give-up mindset that goes along with her business acumen,” said Rachel Hotchko, M.S. ’15. The two friends met in the OSU food science program 12 years ago; later, Hotchko used Wheyward Spirit as a base for one of her wedding cocktails. In early September, Wheyward Spirit joined a Kroger-sponsored incubator program and debuted a new two-pack sampler of half-bottles. (The packages bear the same mascot: a fluffy, long-horned highland cow named Magnificent.) The Wheyward Spirit project is an enticing one. It’s about reusing — in the reduce-reuse-recycle sense — but it’s also about reusing as reframing and redefining. As we finished our drinks, Darchuk spoke of turning a commodity into a premium item; of transforming something perishable into another thing with an infinite shelf life; of the chameleonic characteristics of the spirit itself, which appears to taste different to every drinker. “At the end of the day,” Darchuk said, “it’s not waste. It’s just something that’s not being utilized.” T I P S WHEN AI IS DOING THE HIRING 2 3 You polished your résumé, hit send … and never heard back. Chances are, no human ever saw your work. Why? Many employers, and more than 98% of Fortune 500 companies, now use artificial intelligence to streamline hiring.Applicant tracking systems (ATS) scan and filter résumés before a recruiter ever looks at them, which means yours can be rejected if the systems don’t recognize key details. Smart adjustments can give your résumé the best shot at reaching human hands. Here are five tips: BY > KARLA ROCKHOLD Put contact information in the body, not the header. ATS often ignore headers and footers, so don’t place your name, phone number or email address there. Instead, list them at the top of the main body so the systems won’t miss your basic details. Use standard section headers. ATS programs look for familiar headings to organize your information. Stick with simple, all-caps headers like PROFESSIONAL SUMMARY, WORK EXPERIENCE and EDUCATION. Creative alternatives such as “What I’ve Done” or “Where I Studied” may confuse it. Include locations for in-person jobs. Include the city and state of your employer in the WORK EXPERIENCE section. If the role was remote, write “Remote” instead. ATS often screen résumés based on geography, and clear location details prevent experience from being filtered out. 4 5 Use both full terms and acronyms. Some systems scan only for acronyms, while others scan only for full terms. To cover your bases, include both at least once. For example: “Bachelor of Science (BS)” or “Artificial Intelligence (AI).” Repeat keywords from the job description. ATS score résumés based on how closely they match the language in the job posting. Study the position description and sprinkle exact words and phrases throughout your résumé’s sections. Strategic repetition helps boost your relevance score and increases the likelihood of your résumé getting sent to the hiring manager. 5 tips to help your résumé get past the bots continued
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