MediamericaOBMSept2023

While highlight clips are GameChanger’s most valuable feature to customers, Ahuja says, the app’s artificial-intelligence game recaps are also buzzy. Though GameChanger rolled out the recaps on the app back in 2012, the national conversation about AI has exploded in the last year. ChatGPT surged in popularity in the last year to much existential hand-wringing. In July The Oregonian announced that it is using an automated tool called United Robots to generate dozens of articles about real estate transactions each week. The Writer’s Guild of America went on strike in May in part to create job protections from AI tools that could threaten their jobs. Thirty-seven million AI recaps have been produced by GameChanger, Ahuja says, and he hears regularly from customers that they love them. “In the event that your kid is featured in them, it’s like your kid’s name in lights,” Ahuja says. “It’s the coolest thing to receive it. Grandparents burst with pride.” For example, the AI recap of the game Mike Marsh scored in Tualatin began: “Cleveland fell behind early and couldn’t come back in a 9-4 loss to Tualatin on Wednesday.” A chronological recap followed, including some details about the pitcher. “The fire- It hasn’t taken something that humans were doing and replaced it. It just wasn’t being done at all.” GAMECHANGER PRESIDENT SAMEER AHUJA “ 39

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