edibleportland.com | 17 Bend aligns perfectly with our passion for exceptional food and wine experiences. The decision to open in downtown Bend was a response to our existing community. We’ve built strong connections with Central Oregon over the years, with many of our wine club members either residing in Bend or owning second homes in the area. Their enthusiasm for our wines and culinary offerings made it clear that Bend was the perfect place to grow our brand. Respect, authenticity, solidarity, and curiosity are truly at the heart of what we do at Amaterra. Respect begins with our name, which means “for the love of the earth.” This is reflected in our innovative gravity-flow winery system, which preserves the integrity of our wines, our relationships with local farmers and producers who supply our grapes, and the produce we craft in the kitchen. Our culinary relationship with farmers is very important as it allows us to make incredible food with seasonal produce. Authenticity guides our winemaking approach. We’re committed to producing wines that genuinely express their unique terroir, using our patent-pending bridge crane system and ballasted punch-down device to maintain the true character of each varietal. This authenticity extends to our culinary program, where we showcase the natural flavors of locally sourced ingredients from the region. Solidarity is reflected in how we connect our Portland and Bend communities through reciprocal membership benefits and create spaces that bring people together through exceptional wine and culinary experiences. Finally, Curiosity drives our innovation. From our technical approaches to winemaking to our ever-evolving culinary program, we’re constantly exploring new possibilities. The expansion to Bend itself represents our curiosity about how the Amaterra experience can integrate with a different community while maintaining the essential characteristics that have made our Portland location so successful. What’s most fun for us is seeing how this concept comes to life through the passion and talent of our entire team—our winemakers, chefs, servers, sommeliers, and events staff. It’s about more than just food and wine; it’s the moments that happen around the table. We’ve had the joy of witnessing first dates turn into engagements, weddings, anniversary dinners, and family traditions. Watching our Amaterra community grow—both in Portland and now in Bend—and knowing we get to be part of those milestones is incredibly rewarding. That sense of connection, of creating a place where people gather, celebrate, and return time and again—that’s the fun part. We’re continuously finding ways to create new experiences for our members and guests. Whether through seasonal events, specialty menus, or holiday culinary and wine traditions, we always seek opportunities to deepen those connections and make each visit memorable. Seeing guests return year after year and watching new traditions take shape tells us we’re on the right track—and with the expansion to Bend, we’re excited to continue building on that foundation. Every step has taught us something about our team, our guests, and the kind of experience we want to create. One example is our decision to introduce the "private winery" Social Membership concept, which was new to Portland and the Oregon wine industry and initially met with mixed responses. Over time, it has proven to be a key part of who we are, allowing us to better connect with our members, diners, event hosts, and wine fans. Like anything, there are always small things you might tweak in hindsight, but we see those learning moments as essential to Amaterra’s growth. Each challenge has only sharpened our focus and reinforced our commitment to continuously refining and evolving the experience. Looking ahead, our focus is on continuing to grow alongside our members and guests, finding new ways to innovate, elevate, and deliver memorable experiences. That means continuing to push boundaries with our wine production, honoring local and seasonal ingredients through our culinary program, and ensuring every event we host feels seamless, thoughtful, and special. Above all, we’ll stay committed to providing warm, attentive service that makes people feel truly welcomed, whether they’re visiting for the first time or have been with us since the beginning.
RkJQdWJsaXNoZXIy MTcxMjMwNg==